Case Studies

Challenge

SMK Store's 35,000+ product pages were barely indexed. Thin, near-identical boilerplate descriptions triggered Google's duplicate-content filters, Core Web Vitals were failing, and US organic revenue had stalled.

Solution

We rewrote product content brand by brand with unique, people-first descriptions, optimized crawl budget, implemented product schema, fixed Core Web Vitals, and resubmitted pages to GSC in batches — aligned with Google's 2026 Helpful Content standards.

Outcome

Indexing rate jumped +285%, over 12,000 product pages got indexed and started ranking, and US revenue grew 75% within two months — with no additional ad spend. All verified via Google Search Console.

Challenge

Brand pages were never properly submitted to GSC, thin content caused mass non-indexing, and crawl budget was being wasted — leaving thousands of pages invisible despite being a real physical business.

Solution

We submitted sitemaps directly to GSC, fixed indexation blocks and crawl waste, rewrote brand pages with unique content, and resubmitted in batches — backed by a Michigan-specific local keyword strategy.

Outcome

+476% organic clicks and a +285% indexing rate within 90 days — 12,000+ pages indexed from near-zero, CTR well above industry average, with no ad spend.