Law firm SEO · Criminal Defense

Criminal Defense SEO for the one phone call

Criminal defense searches are urgent, mobile, and often made by a parent or partner rather than the accused. I build charge-specific pages and fast mobile paths that answer them — and there is no published law firm case study yet, which I'll say plainly.

  • One firm per city
  • The founder does the work
  • 90-day money-back guarantee

Free criminal defense tear-down

Send your URL. I’ll check your practice-area pages, Business Profile and the firms outranking you in your city — within 24 hours.

Prefer to talk? Book 30 min →

A straight answer first

Charge-level pages, not one practice page

No published criminal defense case study yet. The approach is charge-specific pages — underage possession, a first DWI, a probation violation — rather than one page trying to rank for everything, plus intake that answers at 2am. In a university market the person searching is often a parent, not the defendant, and that changes the query and the tone entirely.

See the verified results I do have

Criminal Defense search

What ranks for criminal defense firms

How people search for this practice area, and what the work does about it.

A Page for Every Charge You Defend

A generic “criminal lawyer” page answers nobody's actual question. A page for each charge — from a first DWI to federal wire fraud — matches what the person searched and explains what happens next for that charge.

The Person Searching Is Often Not the Defendant

Many criminal defense searches come from a parent, a spouse or a partner — frequently at night, frequently from another city, and frequently before the accused has spoken to anyone. That reader needs different information: what happens in the next twelve hours, whether they can visit, what bail will cost. Content written for the defendant misses them entirely.

Booking, Jail and Bail Questions

Families search the local booking process, visiting rules and how bail works in that county. Clear pages on each answer the most urgent questions of the first night — and bring the family to a firm that can help.

Expungement Is the Long Tail Everyone Skips

Record-clearing searches are steady, far less contested than active-charge terms, and convert into real fee work. They also reach someone who already has a conviction and therefore already knows they need a lawyer. Most firms treat expungement as an afterthought page. Treated properly, it is a reliable stream that does not compete with the firms bidding on arrest terms.

Speed Beats Polish at 2am

A heavy hero video and a cookie banner are the difference between a call and a back button when someone is standing outside a police station. We strip the mobile critical path to what is needed to make a decision: the charge, the process, the number. Every additional second of load on that page has a cost you can see in call volume.

Reviews, Asked For Properly

Criminal defense clients rarely volunteer reviews. A steady process that asks every client — never only the happy ones, which Google's review policies prohibit — builds a profile that holds up.

Live demo · AI intake assistant

Ranking is half of it. Answering at 2am is the other half.

Try the AI intake assistant live — play a potential client and watch it qualify the enquiry in seconds.

How it works

From free tear-down to more consultations

01

Day 1

Free tear-down

Your URL in, a written look back within 24 hours: your pages, your Profile and the firms outranking you in your city.

02

Weeks 1–2

Deep audit

Site, competitors and the local legal market, mapped into a plan for your city and practice area.

03

Weeks 3–8

Foundation & pages

Technical fixes, attorney and FAQ schema, Business Profile, then practice-area and city pages.

04

Every Monday

Report

Rankings, calls and form fills — what moved, what did not, and what happens next.

Why SearchPrex

One firm per city, one person doing the work

You work with the person who builds your pages. Every recommendation is made for your city, this practice area and the firms you compete with.

  • Market exclusivity: one firm per city and practice area
  • A written plan before you pay anything
  • Built to YMYL and bar-advertising rules
  • A plain-English report every Monday
  • Month to month, no long contract

Criminal Defense SEO

$1,200 – $2,500 / month

Solo to multi-partner firms: Practice-area pages · E-E-A-T content · Local pack targeting

Where a firm lands in the range depends on how many practice areas and cities the plan covers. Month to month.

Full pricing

90-day money-back guarantee

If you don't see measurable progress within 90 days, I either keep working at no extra cost until you do, or refund what you paid for those 90 days.

Mubashar Sharif — Founder of SearchPrex

Mubashar Sharif

Verified SEO expert

Founder · 5+ years · Semrush & HubSpot certified

“I won’t show you an ecommerce number and let the layout imply it was a law firm. What I can show you is the work, and a free tear-down of your own firm before you pay anything. When you work with SearchPrex, you work with me.”
  • Semrush certified
  • HubSpot certified
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FAQ

Criminal Defense SEO questions, answered

How do criminal defense attorneys get clients from Google?

With a page for each charge they defend, a Business Profile that appears for urgent searches near the office, a mobile page that loads fast and puts the phone number first, and content for the family members who are often the ones searching.

Why do criminal defense firms need charge-specific pages?

Because people search the charge, not the practice area — a first DWI, a probation violation, underage possession. A page about that charge answers what happens next; a general criminal defense page does not.

Does SearchPrex have a criminal defense case study?

Not yet. No law firm client has been published; SearchPrex's verified results are in ecommerce and local services.

Can you guarantee my firm ranks first?

No, and nobody honestly can — Google decides rankings, and bar advertising rules (ABA Model Rule 7.1) bar misleading claims about services. What I can commit to is the work: the pages, the profile, the fixes, and a plain weekly report on what moved.

Who checks the legal accuracy of the pages?

You do. I write and structure every page; nothing about the law goes live until an attorney at your firm has approved it.

Do you work with competing firms in my city?

No. I take one law firm per city, so I am never ranking you against another client.

How much does criminal defense SEO cost?

Criminal defense SEO with SearchPrex runs $1,200 – $2,500 a month, depending on how many practice areas and cities the plan covers. It is month to month, and the free tear-down comes first, so you see the scope before paying anything.

Is there a contract?

No. Month to month, with the free tear-down first so you can see what the work would focus on before paying anything.

Send me your URL. I’ll tell you what is keeping your criminal defense firm off page one.

Two fields. A written look at your pages, profile and the firms above you — from me, within 24 hours.

Or book a 30-min call