Family Law & Divorce SEO for attorneys and law firms
Divorce and custody clients research for weeks before they call, often privately. I build family law firms the county-level answers those people are searching for — and I'll tell you up front that there is no published law firm case study yet.
- One firm per city
- The founder does the work
- 90-day money-back guarantee
Free family law tear-down
Send your URL. I’ll check your practice-area pages, Business Profile and the firms outranking you in your city — within 24 hours.
Prefer to talk? Book 30 min →A straight answer first
Where family law rankings actually come from
No published family law case study yet, so here is the approach. Answers to the custody and asset-division questions people actually type, county-level content rather than state-level, and a review process that respects how sensitive this work is. Ads win the top of the page; the questions underneath them are still open.
See the verified results I do haveFamily Law search
What ranks for family law firms
How people search for this practice area, and what the work does about it.
The Pages a Divorce and Family Law Site Needs
Ready to Hire, or Still Researching
The Search Starts Months Before the Call
Custody Rules Are Lived at County Level
Pages for the Courts You Practise In
Answering the Questions People Type at Night
Complex Asset Questions
People Research This on a Shared Device
Live demo · AI intake assistant
Ranking is half of it. Answering at 2am is the other half.
Try the AI intake assistant live — play a potential client and watch it qualify the enquiry in seconds.
How it works
From free tear-down to more consultations
01
Day 1
Free tear-down
Your URL in, a written look back within 24 hours: your pages, your Profile and the firms outranking you in your city.
02
Weeks 1–2
Deep audit
Site, competitors and the local legal market, mapped into a plan for your city and practice area.
03
Weeks 3–8
Foundation & pages
Technical fixes, attorney and FAQ schema, Business Profile, then practice-area and city pages.
04
Every Monday
Report
Rankings, calls and form fills — what moved, what did not, and what happens next.
Why SearchPrex
One firm per city, one person doing the work
You work with the person who builds your pages. Every recommendation is made for your city, this practice area and the firms you compete with.
- Market exclusivity: one firm per city and practice area
- A written plan before you pay anything
- Built to YMYL and bar-advertising rules
- A plain-English report every Monday
- Month to month, no long contract
Family Law SEO
$1,200 – $2,500 / month
Solo to multi-partner firms: Practice-area pages · E-E-A-T content · Local pack targeting
Where a firm lands in the range depends on how many practice areas and cities the plan covers. Month to month.
Full pricing90-day money-back guarantee
If you don't see measurable progress within 90 days, I either keep working at no extra cost until you do, or refund what you paid for those 90 days.
Mubashar Sharif
Verified SEO expertFounder · 5+ years · Semrush & HubSpot certified
“I won’t show you an ecommerce number and let the layout imply it was a law firm. What I can show you is the work, and a free tear-down of your own firm before you pay anything. When you work with SearchPrex, you work with me.”
- Semrush certified
- HubSpot certified
Keep reading
Family Law SEO where I have city pages
Each city page covers what changes locally — the courts, the competition, the searches.
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Keyword research for law firms
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FAQ
Family Law SEO questions, answered
How do family law firms rank on Google?
By answering the questions people search in the weeks before they call — custody, the house, asset division — at county level, where the real answers differ. Add a Business Profile with genuine reviews and pages for the courts the firm appears in, and the firm is visible through the whole research phase, not only at the final search.
How can a family law firm appear in AI Overviews?
Nobody controls what Google's AI cites, but clear, direct answers to specific questions — written by or reviewed by the attorney, on a page about that one question — are what these answers tend to draw from.
What keywords should a divorce lawyer target?
The matters the firm takes, in the words clients use, with the place: divorce lawyer, child custody attorney, child support lawyer, each with the city or county. Then the questions people ask before hiring — how custody is decided, what happens to the house — answered in guides that link to those pages. Which of these carries the most demand in a market is something to check in keyword tools and Search Console, not to guess.
Does SearchPrex have a family law case study?
Not yet. No law firm client has been published; SearchPrex's verified results are in ecommerce and local services.
Can you guarantee my firm ranks first?
No, and nobody honestly can — Google decides rankings, and bar advertising rules (ABA Model Rule 7.1) bar misleading claims about services. What I can commit to is the work: the pages, the profile, the fixes, and a plain weekly report on what moved.
Will you run retargeting ads for my family law firm?
Not on sensitive practice areas. Following someone around the web with divorce ads can expose them to others in their home, and it costs more trust than it earns.
Do you work with competing firms in my city?
No. I take one law firm per city, so I am never ranking you against another client.
How much does family law SEO cost?
Family law SEO with SearchPrex runs $1,200 – $2,500 a month, depending on how many practice areas and cities the plan covers. It is month to month, and the free tear-down comes first, so you see the scope before paying anything.
Is there a contract?
No. Month to month, with the free tear-down first so you can see what the work would focus on before paying anything.
Send me your URL. I’ll tell you what is keeping your family law firm off page one.
Two fields. A written look at your pages, profile and the firms above you — from me, within 24 hours.
Or book a 30-min call