SEO Questions, Answered

Google rolled out two broad core updates in quick succession — the March 2026 update (March 27 to April 8) and the May 2026 update (started May 21, completing in early June). Both reward the same thing: original, people-first content from a verifiable expert. Sites that publish first-hand experience, proprietary data, and real case studies gained; thin, generic, or aggregated content that simply repeats what others say lost ground. Our entire approach is built around these exact signals.