What your practice area is
worth in your state.
Pick your practice area and state. You get the keywords clients actually search, what each is worth per click on Google Ads, and how hard it is to rank — so you can see exactly what you're paying for instead of earning.
Pick a practice area and state to see what it's worth.
Where these numbers come from
Volume, difficulty, CPC and competition are licensed search data — the same class of data Semrush and Ahrefs sell.
They are not estimates, and they are not generated by AI. A language model does not know how many people searched for something last month; asked anyway, it produces a confident-looking guess. When our data provider is unreachable this tool shows “—” rather than a number, because a wrong figure you plan around is worse than no figure.
Volumes are state-level, not national. “Car accident lawyer” in Michigan is a different market from Texas, and a national average helps neither. Ask for the free audit and we'll add city-level breakdowns, your current rankings, and which of these you can realistically win first.