Get more cases from
Google in 2026.
While you pay $80 per click on Google Ads, competitors get free organic traffic. We help law firms rank #1 in their city and get cited in Google's 2026 AI Overviews — so qualified clients call you first.
- No contracts
- Results in 60–90 days
- Founder works your account
- Rank #1 for your city's practice-area keywords
- Dominate the Google Maps local pack
- Get cited in Google AI Overviews & ChatGPT
- Attorney E-E-A-T content (YMYL compliant)
- Replace expensive Google Ads with organic leads
- Years SEO experience
- 5+Years SEO experience
- Businesses served
- 20+Businesses served
- Median time to top 3
- 60dMedian time to top 3
- Audit turnaround
- 24hrAudit turnaround
What's in your
Law Firm SEO package
Every deliverable is built around legal YMYL standards — attorney credentials, real experience, and content that both Google and prospective clients trust.
Technical SEO
Site speed, Core Web Vitals, attorney schema, indexation, and mobile optimization for legal sites.
Local SEO
GBP optimization, citations, local pack rankings, and review generation for your city.
Practice Area Pages
Keyword-optimized pages for each practice area and target city, written for real client search intent.
Legal Link Building
Legal directory listings, digital PR, and authority backlinks built specifically for law firms.
Weekly Reporting
Plain-English reports every Monday — rankings, traffic, leads, and next action items.
GEO / AIO / LLMs SEO
Get cited in Google AI Overviews, ChatGPT, and Perplexity for local legal queries.
Compare the approaches
Most law firms cycle between Google Ads and generic SEO agencies. Here's what actually delivers durable legal visibility.
| SearchPrex | Google Ads | Generic agency | |
|---|---|---|---|
| Attorney E-E-A-T (YMYL) | Yes | No | Sometimes |
| AI Overview + ChatGPT citations | Yes | No | No |
| Local map pack top 3 | Yes | No | Sometimes |
| Practice area × city pages | Yes | No | Sometimes |
| Ranks that hold when you pause | Yes | No | Sometimes |
| Founder-led (no juniors) | Yes | No | No |
| Cost per qualified lead | Down | Up | Flat |
From audit to more cases in 90 days
Deep audit
Site, competitors, and local legal landscape — mapped into a city-specific ranking strategy.
Foundation fix
Technical SEO, attorney + FAQ schema, GBP optimization, and citation cleanup.
Content & authority
Practice-area pages, city pages, E-E-A-T legal content, and authority link building in parallel.
Rankings & cases
Keywords climb, qualified consultations increase, plain-English reports every Monday.
Getting found is half the battle.
Capturing every lead is the other half.
Ranking #1 means nothing if a 2 a.m. call goes to voicemail. Play a potential client below and watch our 24/7 AI intake assistant qualify the lead in seconds.
Try it as if you were a potential client
Describe an incident and watch the assistant ask the right questions, qualify the lead, and produce a clean summary your firm would receive in seconds.
Demo only. This assistant gathers information and does not provide legal advice; no attorney-client relationship is formed.
Be our first law firm case study
We've delivered GSC-verified results in ecommerce, local, and technical SEO — including a local service business reaching the top 3 map pack and a Google AI Overview placement in 60 days. Now we're bringing that same methodology to law firms.
Proven methodology, applied to your firm
- Proven local pack + AI Overview methodology
- Founder-led — not handed to a junior
- Transparent GSC reporting from day one
- YMYL E-E-A-T aligned every step
Your firm could be the next #1 in your city.
We're selectively partnering with law firms ready to own their local market organically. Free audit shows exactly what it takes to rank — and get cited in AI answers — in your city and practice area.
Claim free law firm auditNo obligation · 24-hour turnaround · Founder reviews it personally
Legal SEO built for the AI answer era
Legal is YMYL — Google holds it to the highest trust bar, and AI Overviews now answer legal questions directly. Here's how we keep your firm visible everywhere clients look.
Attorney E-E-A-T (YMYL)
Legal content is Your-Money-Your-Life — we surface attorney credentials, bar admissions, real case experience, and author authority on every page.
AI Overview legal citations
Google's 2026 AI Overviews answer 'best lawyer near me' directly. We structure content, reviews, and schema so your firm is the one cited.
GEO & LLM visibility
Generative Engine Optimization gets your firm referenced in ChatGPT, Perplexity, and Gemini when clients research legal help.
People-first legal content
Every page genuinely helps prospective clients — never thin, keyword-stuffed pages the Helpful Content system demotes.
Where does your firm practise?
Every local market has its own competition, its own courts, and its own state law shaping what your pages need to say. These are the cities we have built for.
Mubashar Shahzad
Verified SEO expertFounder & Lead SEO Strategist · 5+ years
“Law firm SEO is won on trust — real attorney credentials, genuine reviews, and content built to Google's YMYL E-E-A-T standards. I've taken local service businesses to the top 3 map pack and Google AI Overview placements, and I bring that exact methodology to every firm I work with.”Connect on LinkedIn
Law firm SEO questions, answered
How long before I see results?
Most law firms see ranking improvements in 30–60 days. First-page and local pack rankings typically follow in 60–90 days, depending on city and practice area competition.
Do you work with all practice areas?
Yes — family law, personal injury, criminal defense, estate planning, immigration, employment law, and more. Every strategy is tailored to your specific practice and city.
What is GEO / AIO / LLMs optimization?
It's optimizing so your firm gets cited in AI answers — Google AI Overviews, ChatGPT, Perplexity, and Gemini. As more clients research lawyers through AI, this is becoming as important as ranking #1.
Are you compliant with Google's 2026 core updates?
Completely. Legal content is YMYL, so we build every page around E-E-A-T — attorney credentials, real experience, authoritative sourcing, and people-first content that survives every core update.
Can I keep running Google Ads?
You can, but our goal is to replace that spend with free organic traffic. Most clients significantly reduce ad spend within months as organic leads grow.
Is there a contract?
No long-term contracts. We earn your business every month with results — more qualified consultations, more local visibility, more cases.
Stop paying per click.
Start owning your market.
Free law firm SEO audit — the founder personally reviews your site, local rankings, and AI search visibility, and delivers a 90-day growth roadmap within 24 hours.
- 24hr turnaround
- No contracts
- Founder does the audit