SEO by Industry: Local Trades, Online Stores and Law Firms
Every trade and practice searches differently, and generic SEO misses that. Pick yours: each page shows the work for your industry and the case study behind it, or says plainly when there isn't one yet.
- Reply within 24 hours
- Month to month
- The founder does the work
Free tear-down, any industry
Send your URL. I’ll check your site against the top competitors in your industry and tell you what to fix first, within 24 hours.
Prefer to talk? Book 30 min →In short
SEO by industry means pages, Business Profile work and fixes built around how your customers search: by trade and town for local businesses, by product for online stores, and by practice area for law firms. Month to month, from $800 a month.
- 7-day free trial
- 90-day money-back guarantee
- Report every Monday
- Done by the founder
SEO results from clients' own dashboards
Local SEO by trade
Service businesses that win calls from the map pack, the Business Profile and AI Overviews.
HVAC SEO Services
Named Google AI Overview · HVAC Services Team
OpenRoofing SEO Services
+167% Impressions, 28 days · Mammoth Roofing
OpenSEO for Cleaning Companies
#1 Local ranking · Doll's Cleaning
OpenSEO for Home Service Businesses
490 Interactions, Apr–May 2025 · Door Doctor
OpenSEO for Remodeling Contractors
Top 10 Rankings · Kitchen Cabinets
OpenEcommerce SEO by platform and niche
Large catalogues: indexing, product and brand copy at scale, speed and structured data.
Law firm SEO by practice area
No law firm client has been published yet — the practice-area pages explain the approach, not borrowed results.
Personal Injury SEO
No case study yet — the approach, stated honestly.
OpenFamily Law SEO
No case study yet — the approach, stated honestly.
OpenCriminal Defense SEO
No case study yet — the approach, stated honestly.
OpenEstate Planning SEO
No case study yet — the approach, stated honestly.
OpenMass Torts SEO
No case study yet — the approach, stated honestly.
OpenIndustry SEO: SearchPrex vs the alternatives
The founder does the work, prices are published, there's no contract, and you can try it free for 7 days.
| SearchPrex | Doing it yourself | Typical agency | |
|---|---|---|---|
| Who does the work | The founder | You, after hours | Often a junior |
| Knows your industry | Pages built per trade, platform and practice | You know it, SEO is the hard part | Often one template for everyone |
| Proof | Case studies with screenshots | n/a | Often logos only |
| Contract | Month to month | None | Often 6 to 12 months |
| Risk | 7-day free trial, 90-day money-back | Your time | Rarely a guarantee |
AI search · AEO & GEO
SEO for your industry for ChatGPT, Gemini and AI Overviews
AI tools answer by industry: 'best HVAC company near me', 'Shopify SEO help', 'divorce lawyer in Wichita'. Pages written for your industry give them the right answer to quote.
SEO by industry: questions, answered
Which industries does SearchPrex work with?
Local service businesses (HVAC, roofing, cleaning, home services and remodeling), ecommerce stores (WooCommerce, and knife and outdoor retailers in particular), and law firms. Every industry page links to the case study behind it, or says plainly when there isn't one yet.
Do you work with industries that aren't listed?
Yes. The work — site structure, content that answers the search, technical fixes and local signals — carries across industries. A page only goes up here once there is a real result to show for that industry.
Why is there no page for my industry in my city?
Pages that differ only by the city name are what Google calls doorway pages, and they can hurt a whole site. City pages exist where there is real demand and real local substance; the industry pages cover the rest.
Send me your URL. I’ll tell you what is holding it back.
Two fields. A written look at your site and competitors — from me, within 24 hours.
Or book a 30-min call