#1
Local ranking
192 → 264
Clicks, Jun → Jul 2025
41K → 106K
Impressions
Measured over June – July 2025 · Verified in Google Search Console
A local cleaning company in Chesterfield, MI was invisible for high-intent searches like 'house cleaning near me' — no map pack presence, an underused Google Business Profile, and a website with no service-area targeting.
We fully optimized the Google Business Profile, built dedicated service-area pages, fixed on-page local SEO signals, cleaned up citations, and set up a steady review-generation cadence.
The business reached #1 local rankings for its core cleaning keywords. In July 2025 it had 264 clicks and 106K impressions in Google Search, up from 192 clicks and 41K impressions in June, with average position improving from 31.2 to 22.9. Verified in Google Search Console.
What we fixed
1Technical SEO
Crawling, indexing and speed problems fixed first, so the pages that matter can rank at all.
2On-page optimisation
Titles, headings and copy rebuilt around the searches that bring customers.
3Content that matches intent
Each page written to answer what the searcher actually wants, in the first lines.
4AI visibility
Clear answers and structured data, so Google's AI Overviews and answer engines can name the business.
The proof
Click any of them to read the numbers yourself.
How Doll's Cleaning was fixed, step by step
The 23-point Google Business Profile checklist (PDF)
Local SEO
Local SEO
Local SEOSend your URL. A written tear-down of your site and your top competitors — from me, within 24 hours.
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