Local SEO Services that make your phone ring
Your customers search “near me” and call whoever is in the top three. I get local service businesses into the Google Maps pack and named in AI Overviews — led by Mubashar Sharif, Semrush-certified.
- Reply within 24 hours
- Month to month
- The founder does the work
Free local tear-down
Send your URL. I’ll check your Business Profile, citations and the three competitors above you — and tell you what to fix first, within 24 hours.
Prefer to talk? Book 30 min →- Maps pack · HVAC client, 60 days
- Top 3Maps pack · HVAC client, 60 days
- Organic calls · same client
- 5.7xOrganic calls · same client
- AI Overview · D.O.L.L.S. Cleaning
- #1AI Overview · D.O.L.L.S. Cleaning
- Tear-down reply
- 24hTear-down reply
Why local businesses lose the map pack
Four things you can check yourself in the next ten minutes. If any of them fails, it is costing you calls.
“Three service vans parked inside and payroll running, while the map pack sends calls to competitors.”
When someone's garage door breaks, heating stops, or roof leaks, they call one of the top three in the local pack. If you're buried at #7, your crews stay idle while worse competitors stay booked out.
The wrong primary category
Check: Open your Business Profile → Edit profile → Business category.
Category is the strongest relevance signal you control. The wrong one hides you from the searches you want.
Business details that disagree
Check: Search your business name and compare the phone and address on Google, Yelp, Apple Maps and your own site.
Inconsistent details weaken prominence — and Google now uses your website to judge suggested edits.
Few or old reviews
Check: Count reviews from the last 90 days against the top three competitors in the map pack.
Review recency moves the map pack as much as the star rating does.
No page for the service or the city
Check: Search “[your service] [your city]” and see whether any page on your site is built for exactly that.
Without it, Google has nothing on your site to match the searcher’s intent to.
Local SEO, answered plainly
How does Google decide Google Maps rankings?
Google says local results are "mainly based on relevance, distance, and popularity." Relevance is how well your Business Profile matches the search, distance is how far you are from the searcher, and prominence is how well known the business is, including how many websites link to it. You can influence relevance and prominence, not distance.
What results have SearchPrex local SEO clients seen?
Doll's Cleaning in Chesterfield, Michigan reached #1 local rankings for its core cleaning keywords, with 106K impressions. HVAC Team in Simi Valley, California moved up 40 positions to page one for its primary service keywords. Both are verified in Google Search Console. Outcomes depend on local competition and on where a profile starts.
Why did my Google Maps ranking suddenly drop?
Check the profile before blaming an algorithm. A suspension, an edit Google applied, a changed category or removed reviews can all drop a listing; in July 2026 Google removed reviews from many profiles in a spam-detection error it later reversed. Map and website rankings are separate systems, so diagnose them separately.
Named in AI Overviews, ranked in the map pack
Unedited screenshots of real searches. Click any of them to read it yourself.
D.O.L.L.S. Cleaning · Michigan
HVAC Services Team · California
Mammoth Roofing · Texas
- Top 3
- Maps pack
- Featured
- AI Overview
- 5.7x
- Organic calls
Challenge
A local HVAC business with no map pack presence, no “near me” rankings, and no visibility in AI Overviews for high-intent emergency searches.
Strategy
Full Business Profile optimisation, business details made consistent across 50+ directories, service-area landing pages, a review program, and AI Overview-ready content.
Outcome
Top 3 map pack for its primary service keywords, a featured AI Overview placement, and 5.7x organic calls in 60 days — verified in Search Console.
What's in the
local SEO work
Every deliverable maps to a real local ranking signal — accurate business details, genuine reviews, and pages that help the people searching in your city.
Google Business Profile
Categories, services, weekly posts, Q&A and photos — set up for the searches that bring calls, not just views.
Citations & NAP consistency
Your name, address and phone made identical across Google, Bing, Apple Maps, Yelp and the directories that matter in your niche.
Service-area pages
A page for each service and city people actually search — written for them, never a find-and-replace doorway page.
Review program
A steady, policy-safe way to ask real customers for reviews, because recency moves the map pack.
AI Overview readiness
Clear service answers and structured data so Google can name your business when it answers a local question.
Monday reporting
Map pack positions, calls, direction requests and Profile insights — in plain English, every week.
Failed one of those checks? Free checklist
The 23-point Google Business Profile checklist (PDF)
- 23 checks: setup, content, reviews, consistency and monitoring
- The 6 critical checks flagged — the ones that get profiles suspended or ignored
- Written to Google's own guidelines, with a scoring sheet
From tear-down to the map pack
Tear-down
Your URL in, a written diagnosis back within 24 hours: your Profile, your citations and the three competitors above you.
Profile & citations
Business Profile rebuilt, business details made consistent everywhere they appear.
Pages & reviews
Service-area pages live and the review program running in parallel.
Report
Map pack positions, calls and what changed — and what is next.
Compare the approaches
Most local businesses bounce between Google Ads and generic agencies. Here is what lasts.
| SearchPrex | Google Ads | Generic agency | |
|---|---|---|---|
| Google Maps top 3 rankings | Yes | No | Sometimes |
| AI Overview local citations | Yes | No | No |
| Business Profile + citations cleaned up | Yes | No | Sometimes |
| Review program | Yes | No | Sometimes |
| Visibility that stays when spend stops | Yes | No | Sometimes |
| The person you hire does the work | Yes | — | No |
Why choose SearchPrex for local SEO
A small, founder-led agency. Here is what that means in practice.
The founder does the work
Mubashar Sharif runs every audit, writes every plan and sends every report. No sales team, no account managers, no juniors learning on your site.
Results you can check
Every figure on this site has a screenshot from the client's own Search Console, Business Profile or store dashboard behind it. See the case studies.
One client per city
One business per trade in a city, so I am never working for the competitor you are trying to outrank.
Published prices, month to month
Local SEO runs $800 – $1,500 a month, depending on scope. No long-term contract. Full pricing.
A free tear-down first
Send your URL and get a written look at what is holding you back within 24 hours, before you pay anything or sign anything.
A 90-day money-back guarantee
Nobody can honestly guarantee a Google position. What I guarantee is progress: if you don't see measurable progress within 90 days, I either keep working at no extra cost until you do, or refund what you paid for those 90 days. You see where things stand in a report every Monday.
Local SEO by trade
Only trades we have real results in — each page shows the case study behind it.
HVAC SEO Services
Top 3 Maps pack · Local HVAC Services
See hvac SEORoofing SEO Services
+167% Impressions, 28 days · Mammoth Roofing
See roofing SEOSEO for Cleaning Companies
#1 Local ranking · Doll's Cleaning
See cleaning SEOSEO for Home Service Businesses
490 Interactions, Apr–May 2025 · Door Doctor
See home services SEOSEO for Remodeling Contractors
Top 10 Rankings · Kitchen Cabinets
See remodeling SEOWhere I work
Law firm and local SEO in 9 US states, 23 cities
One client per city. Each page below covers that market's courts, practice-area demand and competition — pick yours.
Your city is not listed?
These are the states with pages built, not the limit of where I work. Send your URL and I will tell you what the search landscape looks like in your market.
Ask about your cityLocal SEO pricing
$800 – $1,500 / month
Local service businesses: GBP & map pack · Citations & NAP · Local content
The number within the range depends on how many locations and service areas the plan covers. Month to month.
Full pricingRelated local SEO resources
Google now gives you four days to reject a suggested edit
What changed, and why your website is now the tie-breaker.
OpenLocal SEO news log
A dated, sourced record of what actually changed in local search.
OpenGoogle Business Profile checklist
23 checks, written to Google's own rules. Free, no email.
OpenAll case studies
HVAC, cleaning, roofing and door repair — with the screenshots.
Open
Mubashar Sharif
Verified SEO expertFounder & Lead Local SEO Strategist · 5+ years · Semrush-certified
“Local SEO is won on real signals — accurate business details, genuine reviews, pages that actually help your neighbours. I took a local HVAC business into the top three and an AI Overview in 60 days. When you work with SearchPrex, you work with me.”Connect on LinkedIn
Local SEO questions, answered
How fast can I rank in the Google Maps local pack?
It depends on the competition and on where the profile starts. The HVAC client in the case study below reached the top 3 map pack and an AI Overview placement within 60 days; a crowded market or a suspended profile takes longer.
Do you optimise for “near me” searches?
Yes. “Near me” and service-area queries are the core of local SEO: Business Profile signals plus city and service-area pages that match what people in each area actually search.
What is AI Overview optimisation for a local business?
AI Overviews now answer many local questions above the map pack. Clear service pages, consistent business details and structured data make it more likely Google names your business in that answer — D.O.L.L.S. Cleaning is named first for “post construction cleaning in Chesterfield, MI”.
What happens if a customer suggests a wrong edit to my Google Business Profile?
Google now gives owners four days to accept or reject a suggested edit once notified, and may publish it if you do not respond and other public information supports it. Keeping your website’s hours and details identical to the profile is the defence.
Which local businesses do you work with?
Service businesses that win or lose on a city or service area: HVAC, cleaning, roofing, garage doors, contractors, clinics and similar. The case studies below are HVAC, cleaning, roofing and door repair.
Is there a contract?
No long-term contract. Local SEO is month to month; the free tear-down tells you what the first 60 days would focus on before you commit to anything.
How much does local SEO cost?
Local SEO with SearchPrex runs $800 – $1,500 a month, depending on how many locations and service areas the plan covers. It is month to month, and the free tear-down comes first, so you see the scope before paying anything.
Send me your URL. I’ll tell you why you’re not in the top three.
Two fields. A written look at your Profile, citations and competitors — from me, within 24 hours.
Or book a 30-min call