SearchPrex SEO Learning Hub & Industry Playbooks

Structured, step-by-step curricula and interactive readiness checklists across Core SEO, Law Firms, Ecommerce Stores, Shopify, and WordPress.

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Track 01 • Core Search Engineering & Gemini 4 / GEO MasteryIntermediate to Advanced • 4 Modules • 55 mins

Core Technical SEO, Entity Architecture & AI Search Visibility

Build an unshakeable technical and semantic foundation. Learn how Googlebot allocates crawl budget, how Information Gain determines indexing priority, and how to structure Answer-First HTML passages and tables that win citations in Google AI Overviews and ChatGPT Search.

Curriculum Modules & Actionable Blueprints

MOD 1.115 mins

Crawl Budget, Render Queue & Indexation Hygiene

Diagnose server log behavior, resolve "Crawled - currently not indexed" states, and build a flat 2-click internal link graph to money pages.

Deliverable: Log-Verified Crawl Map & Canonical Matrix
Open Technical SEO Checklist →
MOD 1.215 mins

Topical Authority Hub-and-Spoke Silo Engineering

Map entity relationships using pillar pages, supporting problem-solver spokes, and contextual anchor text without keyword cannibalization.

Deliverable: Topical Cluster & Internal Link Blueprint
Read Topical Authority Cluster Guide →
MOD 1.315 mins

AI Overviews (Gemini 4), /llms.txt & Answer-Chunk Optimization

Format 45–60 word direct answer capsules beneath question H2s, deploy semantic HTML comparison tables, and configure root /llms.txt.

Deliverable: GEO & AI Overview Citation Template
Read AI Overviews Guide →
MOD 1.410 mins

High-Authority Digital PR & Link Velocity Governance

Audit backlink toxicity, build editorial data studies that attract natural tier-1 citations, and close Domain Authority gaps against SERP leaders.

Deliverable: Competitor Authority Gap Scorecard
Read Crawl Budget & Authority Guide →

Interactive SEO Readiness Verification

Track 02 • Personal Injury, Criminal Defense, Family & Corporate LawPractice Growth & Legal Marketing • 4 Modules • 50 mins

Law Firm SEO, State Bar E-E-A-T & Local 3-Pack Domination

Legal search is one of the highest-CPC, strictest YMYL verticals on Google. Master practice-area hub architecture, multi-office Google Business Profile compliance, State Bar entity verification, and high-converting legal intake funnels.

Curriculum Modules & Actionable Blueprints

MOD 2.115 mins

Practice-Area Pillar & Case-Type Sub-Silo Architecture

Structure Personal Injury, Car Accident, Truck Wreck, and Wrongful Death silos without triggering city-page doorway penalties.

Deliverable: Practice-Area URL & Intent Hierarchy
Read Law Firm SEO Guide →
MOD 2.215 mins

Google Business Profile (GBP) 3-Pack & LSA Review Velocity

Protect your firm from deceptive content suspensions, optimize primary/secondary legal categories, and align LSA intake responsiveness.

Deliverable: GBP Compliance & Suspension Proofing SOP
Open GBP Optimization Checklist →
MOD 2.310 mins

Trial Attorney Bio Pages & State Bar JSON-LD Verification

Satisfy Google YMYL quality raters by linking every legal guide to a bar-admitted attorney profile with `Attorney` and `LegalService` schema.

Deliverable: Verified Attorney Schema Template
Open Law Firm Audit Checklist →
MOD 2.410 mins

Legal Authority Citations, Verdict PR & Local Chamber Links

Acquire authoritative legal directory placements (Justia, Avvo, SuperLawyers, State Bar sections) and local news press coverage.

Deliverable: Legal Tier-1 Citation Matrix
View Law Firm SEO Deliverables →

Interactive Law Firm Readiness Verification

Free Authority Benchmark Tool

Measure Your Domain Authority (DA) Before Launching Your Next Content Silo

Know exactly what tier of keyword difficulty your domain can realistically conquer right now.

Check Free DA Score ↗
Track 03 • Multi-SKU Catalogs, PLPs, PDPs & Merchant Center RevenueEcommerce Growth & Merchandising • 4 Modules • 50 mins

Ecommerce Store SEO: Category Architecture, Facets & Shopping Graph

Turn your product catalog into a compounding organic revenue engine. Learn how to turn high-demand filter combinations into indexable landing pages, prevent faceted crawl traps, and synchronize structured data with Google Shopping Graph.

Curriculum Modules & Actionable Blueprints

MOD 3.115 mins

Commercial Category (PLP) & Sub-Collection Taxonomy Design

Map buyer modifier search demand (material, style, use-case, brand) into dedicated indexable category tree nodes.

Deliverable: Ecommerce Category Taxonomy Matrix
Read Ecommerce Product & Category Guide →
MOD 3.215 mins

Faceted Navigation Governance: Indexable Modifiers vs. Crawl Traps

Configure conditional canonicals, parameter blocking, and clean static URLs for single-attribute high-volume filters.

Deliverable: Facet Indexation Rulebook
Read Faceted Navigation Fix Guide →
MOD 3.310 mins

High-Converting Product Page (PDP) Schema & Variant Consolidation

Implement `ProductGroup`, `hasVariant`, `Offer`, `MerchantReturnPolicy`, and `shippingDetails` JSON-LD for rich product snippets.

Deliverable: Merchant Center & PDP Schema Blueprint
Read Ecommerce Schema Guide →
MOD 3.410 mins

Out-of-Stock & Seasonal Discontinued Product Lifecycle

Preserve accumulated backlinks and rankings on temporarily out-of-stock or permanently retired SKUs without triggering soft 404s.

Deliverable: SKU Retirement Decision Tree
Technical Audit Checklist →

Interactive Ecommerce Readiness Verification

Track 04 • Shopify & Shopify Plus Theme EngineeringShopify Merchants & Developers • 4 Modules • 45 mins

Shopify Store Liquid SEO, URL Canonicalization & Agentic Checkout

Out-of-the-box Shopify themes create severe duplicate product URLs and tag filter bloat. Learn exact Liquid template edits to fix `/collections/*/products/*` duplication, customize `robots.txt.liquid`, and prepare your store for AI agentic checkout.

Curriculum Modules & Actionable Blueprints

MOD 4.115 mins

Fixing `/collections/*/products/*` Duplicate Internal Linking in Liquid

Remove `| within: collection` across `card-product.liquid` and collection grid snippets so 100% of internal links point to canonical `/products/` URLs.

Deliverable: Clean Canonical Product Grid Snippet
Copy Shopify Liquid Code Fix →
MOD 4.210 mins

Customizing `robots.txt.liquid` for Tag & Search Filter Control

Prevent Googlebot from wasting crawl budget on `/collections/*+*`, `?sort_by=`, `?pr_prod_strat=`, and internal search templates.

Deliverable: Production robots.txt.liquid File
Read Shopify Indexing Blueprint →
MOD 4.310 mins

Scaling Sub-Collections with Shopify Metaobjects & Metafields

Overcome Shopify's flat `/collections/` URL structure using structured breadcrumb trails, custom metafield tables, and hub collections.

Deliverable: Shopify Metaobject Silo Architecture
Shopify SEO Engineering →
MOD 4.410 mins

App Script De-Bloating & Core Web Vitals on Dawn / OS 2.0 Themes

Audit residual third-party Shopify App Embed scripts that inflate Total Blocking Time (TBT) and Interaction to Next Paint (INP).

Deliverable: Shopify Theme Speed Audit
Read Core Web Vitals Guide →

Interactive Shopify Store Readiness Verification

Track 05 • WordPress Publishers, B2B Sites & WooCommerce StoresWordPress Admins & Developers • 4 Modules • 45 mins

WordPress & WooCommerce Technical SEO, Speed & Schema Mastery

Eliminate WordPress taxonomy bloat, database bottlenecks, and page-builder slowdowns. Learn how to configure RankMath/Yoast properly, clean `wp_options` autoload bloat, and pass Core Web Vitals on mobile.

Curriculum Modules & Actionable Blueprints

MOD 5.110 mins

Eliminating Tag, Author, Date & Attachment Archive Index Bloat

Prevent thin WordPress archive pages and media attachment URLs from diluting site-wide Helpful Content quality signals.

Deliverable: WordPress Indexation Hygiene Config
Open WordPress & WooCommerce Checklist →
MOD 5.215 mins

Database `wp_options` Autoload Cleanup & Redis Object Caching

Reduce uncached Time to First Byte (TTFB) from >900ms to <150ms by pruning orphaned autoloaded plugin options and enabling Redis.

Deliverable: SQL Autoload Cleanup Script
View WordPress SQL & CWV Fix →
MOD 5.310 mins

De-Bloating Elementor / Gutenberg DOM Depth & Passing INP

Flatten excessive DOM wrapper nodes, self-host variable WOFF2 fonts, and defer third-party scripts until user interaction.

Deliverable: Mobile CWV Optimization Protocol
Explore WordPress & WooCommerce SEO →
MOD 5.410 mins

Custom Gutenberg Comparison Blocks & Automated Schema Graphs

Build reusable semantic HTML comparison tables and nested `Article` + `FAQPage` + `Product` schema graphs.

Deliverable: WordPress Entity Schema Blueprint
Read Schema Markup Guide →

Interactive WordPress Readiness Verification