AI intake assistant for law firms
The person who finds your firm at 2 a.m. wants to tell someone what happened. This assistant listens, asks the questions an attorney would, and hands your team a clean case summary by morning. Try it below as if you were a potential client.
- No legal advice given
- Screens every lead
- Built for US law firms
Try it as if you were a potential client
Describe an incident and watch the assistant ask the right questions, qualify the lead, and produce a clean summary your firm would receive in seconds.
Demo only. This assistant gathers information and does not provide legal advice; no attorney-client relationship is formed.
What the AI intake assistant does
Everything below is what the demo above actually does — nothing it can't.
Asks one question at a time
It responds to what the person actually said, with empathy, and asks one short question at a time — the way a good intake specialist does, not a form with twenty fields.
Gathers what the attorney needs
What happened, when, the injuries and treatment, who was at fault, insurance, whether there is a police or incident report, whether another attorney is involved, and where it happened.
Screens the lead for your team
Each conversation ends with an internal signal — qualified, needs review, or likely not viable — and a one-line reason, so your team knows which call to return first.
Stays inside the lines
It never gives legal advice, filing deadlines or case values, never promises an outcome, and never tells someone they "have a case". It closes by saying the firm will follow up.
What your firm receives from each conversation
- Case type
- A short label, such as auto accident or slip and fall.
- Incident date
- As the person stated it.
- Overview
- Two or three plain-English sentences on what happened and the injuries.
- Key facts
- The details your attorney would ask about first.
- Screening signal
- Qualified, needs review, or likely not viable — with the reason. An internal signal, not a legal judgment.
- Recommended next step
- For example, schedule a consultation within 24 hours.
Ranking brings the enquiry. Intake decides whether it becomes a case.
Most of the work in law firm SEO goes into getting a firm found — the map pack, practice-area pages, AI answers. But someone who searched for an injury lawyer late at night is not going to wait until Monday. If nobody responds, they keep searching, and the next firm on the page gets the case.
An intake assistant does not replace the call your team makes. It makes sure there is something to call back: the facts written down, the lead screened, and the next step clear. That is why it sits on our law firm pages next to the SEO work, not as a separate product.
Free for law firms
The 40-point law firm SEO audit checklist (PDF)
- 40 checks across 5 pillars: Map Pack, organic, AI visibility, E-E-A-T, content
- The 7 critical checks flagged, so you know where to start
- A scoring sheet and tick boxes to run it with your team
AI intake assistant questions, answered
What is an AI intake assistant for a law firm?
It is a chat assistant on your website that talks to potential clients when your team cannot — evenings, weekends, busy afternoons. It asks about what happened, gathers the facts an attorney needs, and gives your firm a structured summary so someone can follow up quickly.
Does the AI intake assistant give legal advice?
No. It is built not to. It does not give legal advice, filing deadlines or case-value estimates, does not promise outcomes, and reminds the person that the conversation was information-gathering only. Your attorneys review and advise.
Which practice areas does it handle?
The demo on this page is set up for a personal injury firm. The assistant can be given a firm's own name and practice areas, so the questions fit the matters that firm takes.
Does it replace our intake staff?
No. It covers the moments nobody is available and does the first round of questions, so your staff start the follow-up call with the facts already written down.
Does it answer phone calls?
No. It is a chat assistant for your website. Phone calls still need a person or an answering service; the assistant covers the people who would rather type, or who visit when your office is closed.
How do I get it on my firm's website?
Try the demo above, then use the form at the end of the conversation, or ask for a free tear-down below. Setup depends on your site and practice areas, so it is scoped with you first.
Want more enquiries worth answering? Send me your firm's URL.
I'll check your practice-area pages, Business Profile and the firms outranking you, and send back what to fix first — within 24 hours.
Or book a 30-min call