The challenge
Cleaning · Clawson, MIA Clawson, MI carpet cleaning service had near-zero visibility, losing local customers to national directories that dominated every search result.
Local SEOClawson, MI Verified GSC data
Ranked #1 local with a +95% jump in search visibility.
#1
Position
+95%
Visibility
Top
Local pack
Verified in Google Search Console
How we took Carpet Cleaning from stuck to ranking
The strategy
Local SEOWe rebuilt on-page local SEO, optimized the Google Business Profile, fixed citations, and created content targeting Clawson and surrounding areas.
The outcome
Verified in Google Search Console#1 local position for primary keywords and a +95% jump in search visibility — putting the business ahead of the directories. Verified in Google Search Console.
- Position
- #1Position
- Visibility
- +95%Visibility
- Local pack
- TopLocal pack
What we fixed
The work, step by step
1Technical SEO
Crawling, indexing and speed problems fixed first, so the pages that matter can rank at all.
2On-page optimisation
Titles, headings and copy rebuilt around the searches that bring customers.
3Content that matches intent
Each page written to answer what the searcher actually wants, in the first lines.
4AI visibility
Clear answers and structured data, so Google's AI Overviews and answer engines can name the business.
The proof
Unedited screenshots
Click any of them to read the numbers yourself.
How Carpet Cleaning was fixed, step by step
The 23-point Google Business Profile checklist (PDF)
- 23 checks: setup, content, reviews, consistency and monitoring
- The 6 critical checks flagged — the ones that get profiles suspended or ignored
- Written to Google's own guidelines, with a scoring sheet
More Local SEO results
View all
Local SEOTop 3 map pack and a Google AI Overview placement — from zero local visibility in 60 days.
Top 3Maps pack
Local SEORanked #1 local for core cleaning keywords with 106K impressions.
#1Local ranking
Local SEOImpressions up 167% in 28 days, and a top-6 position for a competitive Texas roofing term.
+167%Impressions, 28 days
Your business could be the next case study.
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