The challenge
Ecommerce · Michigan, USABrand pages were never properly submitted to GSC, thin content caused mass non-indexing, and crawl budget was being wasted — leaving thousands of pages invisible despite being a real physical business.
Technical SEOMichigan, USA Verified GSC data
+285% pages indexed and +83% US organic clicks — rebuilt after a de-indexing event.
+285%
Pages indexed
11,549
Pages now indexed
+83%
US organic clicks
Measured over March – July 2026
Live GSC screen recording
How we took Michigan Outdoor Sports from stuck to ranking
The strategy
Technical SEOWe submitted sitemaps directly to GSC, fixed indexation blocks and crawl waste, rewrote brand pages with unique content, and resubmitted in batches — backed by a Michigan-specific local keyword strategy.
The outcome
Verified in Google Search ConsolePeaked at +476% organic clicks in March 2026, lost ground to a gradual de-indexing, then rebuilt: ~3,000 to 11,549 indexed pages (+285%) and +83% US organic clicks by July, with no ad spend.
- Pages indexed
- +285%Pages indexed
- Pages now indexed
- 11,549Pages now indexed
- US organic clicks
- +83%US organic clicks
What we found
Where Michigan Outdoor Sports was when the work started
- Low-quality, thin product and brand pages
- Crawl budget wasted on low-value URLs
- Thousands of pages crawled but not indexed
- UI/UX problems on product and category templates
- Slow pages and failing Core Web Vitals
- Weak internal linking between brands, categories and products
- Near-duplicate manufacturer descriptions
- No structured data implemented at all
- No backlinks
- No E-E-A-T signals — no clear author, brand or trust pages
What we fixed
The work, step by step
1A content autopilot for thin pages
SearchPrex built its own content autopilot to rewrite thin product and brand pages at scale — unique, useful copy per page instead of the manufacturer's boilerplate — published in batches and re-measured in Search Console before the next batch went out.
2Crawling and indexing
Crawl waste removed, sitemaps rebuilt and submitted directly, and pages resubmitted in batches so Google spent its visits on the pages that sell.
3Speed and Core Web Vitals
Template-level performance fixes, so every product page got faster at once rather than one at a time.
4UI/UX on the templates that convert
Product and category templates restructured so shoppers — and Google — can see what a page is for.
5Internal linking
Brands, categories and products linked to each other deliberately, so authority flows to the pages that earn money.
6Structured data
Product, Offer, Breadcrumb and Organization markup built from the data each page already renders.
7Backlinks and E-E-A-T
Link building started from zero, alongside the brand, author and trust signals the site had none of.
The proof
Unedited screenshots
Click any of them to read the numbers yourself.
How Michigan Outdoor Sports was fixed, step by step
The 35,000-product indexing playbook (PDF)
- The 8 steps in order, from Search Console diagnosis to batch resubmission
- SMK Store: $5,832 → $19,100 a month, with the dashboards
- Michigan Sports & Outdoor: ~3,000 → 11,549 indexed pages, setback included
More Technical SEO results
View all
Ecommerce SEOMonthly net sales from $5,832 to $19,100 in two months — after rebuilding thin content, indexing and site quality across a 35,000-product catalog.
+227%Monthly net sales
Technical SEOInternational SEO for a UK remittance brand: #1 above Wise and Xoom, and named in Google's AI Overview.
#1Above Wise and Xoom
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