Technical SEOMichigan, USA Verified GSC data

+476% organic clicks and +285% indexing rate — recovered from near-zero GSC visibility.

+476%

Organic clicks

+285%

Indexing rate

12K+

Pages indexed

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Michigan Outdoor Sports Technical SEO case study — live Google Search Console screen recording
Live GSC screen recording

The Challenge

Brand pages were never properly submitted to GSC, thin content caused mass non-indexing, and crawl budget was being wasted — leaving thousands of pages invisible despite being a real physical business.

The Solution

We submitted sitemaps directly to GSC, fixed indexation blocks and crawl waste, rewrote brand pages with unique content, and resubmitted in batches — backed by a Michigan-specific local keyword strategy.

The Outcome

+476% organic clicks and a +285% indexing rate within 90 days — 12,000+ pages indexed from near-zero, CTR well above industry average, with no ad spend.

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