The challenge
Fintech · GlobalDuplicate content across country and corridor pages, thin pages meant to rank, no heading structure and no keyword mapping — on a business sending money across many international corridors.
Technical SEOGlobal Verified GSC data
International SEO for a UK remittance brand: #1 above Wise and Xoom, and named in Google's AI Overview.
#1
Above Wise and Xoom
AI Overview
Named for Ghana
113K
Organic clicks, 2024
Measured over From 2023 (in-house)
Live GSC screen recording
How we took Remit Choice from stuck to ranking
The strategy
Technical SEOAs Remit Choice's in-house SEO from 2023, I introduced international SEO: a page per country and corridor, one primary search per page, duplicated copy consolidated or rewritten, and a clear heading structure. In January 2026 I added an AI search hub for fee and rate questions, built on the Gemini API.
The outcome
Verified in Google Search Console#1 for 'free of cost money transfer to Pakistan from uk' above Xoom and Wise, page one for 'send money to pakistan at zero fee', and named in Google's AI Overview for 'send money to ghana zero fees'. 113K organic clicks across 2024 in Search Console.
- Above Wise and Xoom
- #1Above Wise and Xoom
- Named for Ghana
- AI OverviewNamed for Ghana
- Organic clicks, 2024
- 113KOrganic clicks, 2024
What we found
Where Remit Choice was when the work started
- Duplicate content across country and corridor pages
- Low-quality content on the pages meant to rank
- No heading structure — pages Google could not read as answers
- No keyword mapping, so pages competed with each other for the same searches
- No international SEO setup for a business sending money across many corridors
What we fixed
The work, step by step
1International SEO
Country and corridor pages set up so each market — UK to Pakistan, to Ghana and beyond — has its own page targeting its own searches.
2Keyword mapping
One primary search per page, so pages stopped competing with each other and each had a clear job.
3Duplicate and low-quality content
Duplicated copy consolidated or rewritten; thin pages replaced with content that answers the fee, rate and speed questions people ask.
4Heading structure
A clear H1–H3 hierarchy on every template, so Google and AI answers can lift the right section.
5Campaign page wireframe
The campaign landing page redesigned from the wireframe up to improve visibility and make the zero-fee offer the first thing a visitor sees.
AI visibility: Google's AI Overview now names Remit Choice for 'send money to ghana zero fees', alongside LemFi and Taptap Send.
The proof
Unedited screenshots
Click any of them to read the numbers yourself.
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