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OpenAI Says ChatGPT Handles About 20% of Google's Search Volume
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~20%of Google query volume, by OpenAI's own definition

OpenAI Says ChatGPT Handles About 20% of Google's Search Volume

4-minute read
Nov 4, 2026
Mubashar Sharif — Founder & SEO Strategist
Mubashar SharifSemrush & HubSpot Certified SEO Analyst

Founder & SEO Strategist · Nov 4, 2026

OpenAI's Adam Fry says ChatGPT's search-like queries are now about one fifth of Google's volume, and weekly users grew from 1 billion to 1.2 billion in two months. The measure is broad, so read it with care.

Table of Contents(5 sections)

Key takeaways

Read the number with care

This is OpenAI's own figure, using OpenAI's own definition of a search. It was not explained how the volume was measured or compared with Google's data. Treat it as a direction, not an exact share.

Still, the direction matters. Fry said people increasingly ask ChatGPT about people, places and things that need current information, and that finance and health questions trigger web searches.

What it means for businesses

If even part of this is right, a large share of buying research now happens inside AI answers. Those answers quote pages that:

  • answer the question directly, near the top
  • use schema markup so the AI knows who you are
  • keep business details the same everywhere online
  • are easy for AI crawlers to load and read

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What to do

  1. Check your AI visibility. Ask ChatGPT the questions your customers ask, and see who it names.
  2. Add short, direct answers under the questions on your key pages.
  3. Make sure AI crawlers can reach you. Check robots.txt for GPTBot and OAI-SearchBot, and keep pages fast.

See how we approach this on our AI search optimization page, or start with our technical SEO services.

Sources

Last verified: November 4, 2026.

#ChatGPT#AI Search#GEO
Mubashar Sharif, Founder & SEO Strategist at SearchPrex
Written & reviewed byMubashar Sharif

Founder & SEO Strategist at SearchPrex

5+ years hands-on SEOSemrush certifiedHubSpot certified20+ clients

Mubashar leads SearchPrex’s founder-led SEO work for law firms, local businesses and ecommerce brands. He combines technical audits, Search Console data and local market research to build practical search strategies, with more than five years of hands-on experience across 20+ clients.

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