Google’s video structured data docs now support creator (or author) on VideoObject, and list the four interaction types interactionStatistic accepts: watch, like, comment and share.
Table of Contents(6 sections)
Key Takeaways
- Google updated its video structured data documentation on September 24, 2026 to document support for the
creatorproperty, and its aliasauthor, onVideoObject. creatortakes a Person or Organization: "the person or organization that created or published the video," withnameandurlsub-properties.- The same update clarified the four interaction types Google supports in
interactionStatistic:WatchAction,LikeAction,CommentActionandShareAction. - Search Engine Roundtable reported the change the same day. Google did not announce a new rich result or a ranking change with it.
What Happened
Google's documentation changelog describes the update as one made "to document support for the creator and author properties" and to "clarify supported interaction types for interactionStatistic in VideoObject structured data," as quoted by Search Engine Roundtable.
The video documentation now lists:
| Property | Type | What it says |
|---|---|---|
creator (or author) | Person or Organization | The person or organization that created or published the video. Sub-properties creator.name and creator.url, with author equivalents. |
interactionStatistic | InteractionCounter | Supported interactionType values: WatchAction (watches), LikeAction (likes or upvotes), CommentAction (comments), ShareAction (reshares). |
Why it matters
Video markup helps Google understand what a video is, who made it and how people engage with it. Naming the creator clearly links the video to a person or brand, which matters as more video appears in Search, Discover and AI features. Interaction counts that use the supported types are more likely to be read as intended than custom or unsupported values.
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What to check
- Add
creatorto yourVideoObjectmarkup, pointing to the person or organization behind the video, with anameand aurl, ideally the same entity your site describes elsewhere. - Keep
authorif you already use it. Google documents it as an equivalent. - Use only the four supported interaction types in
interactionStatistic, and make the counts match what the page shows. - Validate with the Rich Results Test and check the Video indexing report in Search Console.
- Don't expect a ranking jump. This is documentation of supported properties, not a new feature or ranking signal.
Our schema generator can help draft the markup.
Quick Answers
What is the creator property in video structured data?
A VideoObject property naming the person or organization that created or published the video. Google also accepts author.
Which interaction types does Google support for videos?
WatchAction, LikeAction, CommentAction and ShareAction.
Is this a new rich result?
No. Google updated its documentation to describe supported properties; it did not announce a new rich result or a ranking change.
Sources
- Video (VideoObject, Clip, BroadcastEvent) structured data — Google Search Central, updated September 24, 2026.
- Google Video Schema Gets Creator Property & Updated interactionStatistic — Search Engine Roundtable, September 24, 2026.
Last verified: 29 October 2026.
Mubashar leads SearchPrex’s founder-led SEO work for law firms, local businesses and ecommerce brands. He combines technical audits, Search Console data and local market research to build practical search strategies, with more than five years of hands-on experience across 20+ clients.
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